Web 2.0 Not For Corporates

Not everyone is spinning out of control with Web 2.0 and the line-up of benefits it deals out. Although Web 2.0 can help companies reduce costs some are unwilling to deploy these technologies. Why? Some consider Web 2.0 as ‘experimental’.

Experimental? Facebook says it has more than 200 million active μ›Ήν•˜λ“œ users. Of these 200 million users more than 100 million log on to Facebook at least once a day. And in case you were thinking these 100 million users are school or college users, more than two-thirds of Facebook users are outside of college. Not schoolies or tech heads. In fact, Facebook’s largest growing demographic is those 35 years old and older. It’s a demographic most corporations are continually trying to market to, connect with and have as long term customers.

What can Web 2.0 do?

  • Co-production: Web 2.0 platforms are great for getting customers to develop products using customer-generated content, forums, feedback and discussions. Corporations save on expensive theories and clients get what they want.
  • Lightweight IT: Using open source software and software-as-a-service for new applications reduces costs.


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